Interior Innovation redefines mobile interior design gaming by blending creative expression with strategic challenges. Players act as virtual interior designers, transforming empty spaces into stunning living environments while managing budgets, client preferences, and time constraints.
Core Features
Design Challenges: Over 500 unique room scenarios ranging from compact apartments to luxury villas
Indian Aesthetic Catalog: 10,000+ decor items including traditional Indian motifs, modern fusion pieces, and regional architectural elements
Client Personalities: 25 distinct client types with specific tastes (e.g., "Traditional Grandmother", "Tech-Savvy Millennial", "Eco-Conscious Professional")
Seasonal Events: Diwali decor competitions, Holi color scheme challenges, and monsoon-proof design contests
Progression System
The game employs a tiered progression model with seven designer ranks:
Novice Decorator
Apprentice Stylist
Interior Assistant
Professional Designer
Celebrity Stylist
Master Architect
Design Legend
Advancement requires completing design projects, earning client stars, and winning design competitions. Each rank unlocks exclusive furniture collections and design tools.
Since its 2022 launch, Interior Innovation has become India's most downloaded interior design game with:
12.7 million+ total downloads
4.3 million monthly active users
₹28 crore in-app purchases (2023)
Top rankings in Google Play's "Simulation" and "Casual" categories
Player Demographics
Age Group
Percentage
18-24
42%
25-34
38%
35-44
15%
45+
5%
Female players constitute 68% of the user base, reflecting the game's appeal to home decor enthusiasts.
Player Community & Strategies
The Interior Innovation community thrives through social features and competitive elements:
Top Indian Player Strategies
Budget Optimization:
"Always prioritize client requests over personal aesthetic. A perfect score project gives 3x rewards compared to artistic freedom."
— Priya S., Mumbai (Rank: Design Legend)
Community Features
Design Showcase: Share room creations with #InteriorInnovationIndia hashtag
Weekly Contests: Theme-based competitions like "Best Traditional Kitchen" or "Modern Office Space"
Designer Guilds: Team up with 50 players for guild challenges and shared rewards
Live Workshops: Weekly streams with top Indian designers demonstrating techniques
Popular Discussion Topics
Most Debated Questions
"How to efficiently complete 10 projects daily for the daily bonus?"
"Best furniture combinations for small Indian apartments?"
"Diwali event strategy: Focus on lights or rangoli decor?"
"Is the premium currency worth purchasing for faster progression?"
Localization & Regional Versions
Interior Innovation features significant localization for the Indian market:
Cultural Adaptations
Festival Content: Special items for Diwali, Holi, Navratri, and Christmas
Regional Styles: Kerala traditional, Rajasthani havelis, Bengali baithak, and South Indian temple architecture
Language Support: Full interface in Hindi, Tamil, Telugu, Bengali, and Marathi
Payment Methods: UPI, Paytm, PhonePe, and local bank integrations
Version Comparisons
Feature
Global Version
Indian Version
Currency
Dollars
Rupees
Default Items
Modern Western
Indian Traditional
Client Names
Emily, David
Priya, Rajesh
Events
Christmas, Halloween
Diwali, Holi, Ganesh Chaturthi
Player Feedback Highlights
Positive Reviews:
"Finally a game that understands Indian homes! The jali work and brass decor items are perfect."
"Love the Diwali events - my designs actually get shared by the official page!"
Constructive Criticism:
"Need more regional styles from Northeast India."
"Premium items are too expensive compared to global pricing."
Game Type & Related Titles
Interior Innovation belongs to the Simulation/Design genre. Explore similar games:
